Therakos
CONVENTION
Client: Therakos
Location: Forte Village Resort - Sardegna
Format: 3D Holo Show
EVENT
Therakos is a US-based pharmaceutical company specializing in the development of innovative immunotherapies. On the occasion of "MNK Hospital International Annual Meeting" the company chose ONE THOUSAND™ to represent its values and spread its spirit through a live performance.
CONCEPT
The theme was developed starting from the concept of “magic”, taken as a resource, skill and talent that every member of the Therakos team brings to the company to achieve ever higher goals. From this a holographic show was born, composed of three pieces of frontal mobile screens, on which visuals expressed the concepts of sharing, growth and development. Values that were represented by the same performers as well, who gave life to the graphics projected on the screens to sum up the message: "Spread The Magic. Transforming Our World ”.