HP Elite Dragonfly
LAUNCH EVENT
Client: HP
Location: Pelota - Milano
Format: The Cube
LIGHTNESS AND TECHNOLOGY
Lightness, sensitivity, technology and versatility.
ONE THOUSAND™ presents the main characteristics of the new HP Elite Dragonfly laptop through a dialogue between the visual power of the 4x4m Cube and the sophisticated lightness of aerial dance. A memorable, unexpected and immersive show, a combination of technology and performing arts.
CONCEPT
Lighter than air: an invitation to lightness, to fly with imagination, suspended in the clouds in an inspiring context. The show begins with a digital dragonfly that hovers free in the air, taking shape and life thanks to holographic technology. This is how Dragonfly becomes the icon of the event, the perfect metaphor for communicating the key pillars of the new HP product.
3D ANIMATION
To best describe the potentials of the new HP, we have reconstructed a 3D model of the laptop in detail. The digital animation allowed us to insert the product within the show to create direct interaction with the performers.
