Audemars Piguet
LAUNCH EVENT
Client: Audemars Piguet
Agency: Ad Maiora
Location: Officine Farneto - Roma
Technology: Interactive Installation
CODE 11.59
A distinctly classical taste with a design that is anything but conventional: the event wanted to reveal the audacity of the new “Code 11.59 by Audemars Piguet” luxury collection presented to top clients, press, marketing influencers and opinion leaders through an extremely exclusive and immersive Gala dinner.
CONCEPT
From the first briefing, ONE THOUSAND™ has embraced the brand's desire to go further, evolve, break the rules and conventions and amaze with something unexpected. To connect emotionally to the "codes" of the brand we wanted to work by experimenting with the shapes and design that distinguishes the quadrants of the new collection, designing a visually surprising interactive installation. Eight octagonal modules placed in the shape of a circle represented the modernity of the art of Audemars Piguet, celebrating the ingenious manufacture that has always distinguished the brand.
TECHNOLOGY & DESIGN
The goals were clear: to astonish and amaze the 100 guests seated at a 30-meter imperial table. We knew that light was the right choice, and so it was. The idea came spontaneously, and we immediately moved on to: graphic design and planning, production and realization of the modules, assembly, wiring, programming and LED animation. To create dynamic and impactful lighting effects we played with the variation of rhythms, shapes and colors, passing from warm to colder tones, with the addition of a touch of rose, the common thread of the event. A bold color that embodies the spirit of the new Audemars Piguet collection.
LIVE SHOW
The artistic installation accompanied by the live performance of dancers gave the event a refined and modern cut, an unforgettable interactive experience. The name Audemars Piguet translated in binary code is hidden in the rhythms of the music composed for the occasion.
LASER TUNNEL
A small touch for the entrance as well, where ONE THOUSAND™ animated the tunnel that welcomed the guests into a mysterious and immersive atmosphere generated by the combination of emotional laser and experiential background music.
