To recreate this effect we transformed the location into an olympic swimming pool, designing an installation up to the brand’s standards: an innovative structure – a 25 meters long catwalk covered by three of our giant mobile screens – all wrapped in our underwater graphics with a holographic effect and animations inspired by the prints and textures of the 2019 fall/winter collection. This solution gave us the chance to enlarge the stage vertically: a space where the guests could admire the garments worn by the dancers performing contemporary choreographies and aerial acrobatics.